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Shopify SEO Guide: How To Do Shopify SEO

Shopify SEO is the science of optimizing your store to be found on a search engine. The better your page ranks, the higher it will appear in search results. This means that people who are looking for products like yours will see your website before others and buy from you instead of them. Therefore its important to hire Leading SEO Agency Gold Coast who can help you out.

Shopify SEO is also important because it increases your chances of getting featured in Google Shopping or on an e-commerce blog which can drive even more traffic to your site and increase sales even further!

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Importance of Shopify SEO

SEO is an important part of your Shopify store’s marketing strategy. It allows you to get more traffic, customers and sales. Local SEO Agency Australia helps you rank higher in Google search results, increase your brand visibility and build trust with your customers.

Shopify SEO Best Practices

Shopify SEO best practices are the most important things to remember when optimizing for search engines. This section will walk you through the steps of optimizing your Shopify store for SEO using real-world examples, so that you can better understand how to optimize your own store.

  • Use the right keywords in your title
  • Use the right keywords in your description
  • Use the right keywords in your meta tags
  • Use the right keywords in your URL
  • Make sure all images have alt tags (alternative text) with appropriate keywords included

Setup Google Analytics and Google Search Console

To get started with Shopify SEO, you’ll need to set up Google Analytics and Google Search Console. These are free tools that will help you track your website traffic and optimize your site for search engines.

To set up Google Analytics:

  • Go to analytics.google.com, or log in if you already have a Google account (a Gmail address works).
  • Click on “Sign Up” in the top right corner of the screen and fill out all of the required information in order to set up an account – select “Website” as your primary purpose under “What type of property?” Your website should be set up within 24 hours after submitting this form! 

Once it’s ready, click on “Admin” at the top right of the page, then scroll down until you see “Property Settings”. Here you can choose which type of data is collected by Analytics – we recommend keeping everything selected except for “Site Speed” unless specifically requested by an agency or client before pushing for more conversions from organic searches; once done click save changes at bottom left corner of screen.

Choose the Right URL Structure for your Shopify Site

You should choose the right URL structure for your Shopify site. It will help you to easily remember and understand it, which in turn will help your visitors. You also need to make sure that the URL structure makes sense to search engines, so they can easily find and rank your page on their results pages.

Some tips on choosing a good URL structure:

  • Avoid using URLs with unnecessary parameters (e.g., ?page=2). They’re just confusing for everyone involved!
  • Use keywords in path names as much as possible (e.g., /women’s-clothing/). If there are more than one word in your path name, separate them with dashes (e.g., /business-investment/). This increases the chances of being found by searchers who might be looking for those specific products or services!

Add Alt Tags to Images

Image alt tags are an important part of your Shopify SEO strategy. They are used by screen readers, search engines and social media platforms. Good image alt tags will improve your overall SEO because they:

  • Are descriptive and relevant to the image
  • Are no more than 150 characters in length

Alt tags aren’t just important as far as Google is concerned; they also help visually impaired people understand what a webpage contains. 

The W3C recommends using a single word or phrase that describes an image, but if you have multiple things happening in the picture (like one product plus some text), it may be okay to use longer descriptions.

Use the Right Heading Tags

To make your product pages more accessible to search engines, you need to implement heading tags.

  • Use the H1 tag for the title of your product page (example: “Newest Products”)
  • Use the H2 tag for subheadings on your product page (example: “Shop All Shoes”)
  • Use the H3 tag for subheadings on your product page (example: “Our most popular shoes”)
  • Use the H4 tag for subheadings on your product page (example: “Top sellers”)

Provide Original Content for Products and Categories

The next way to improve your Shopify SEO is to provide original content for products and categories. This means that you should include keywords in the product descriptions, but don’t go overboard with it.

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You also need to create a title for each product and a name for each category that are related to what the customer would be searching for when looking at these two aspects of your store.

For example, if you were selling shoes, then having “comfortable pink sneakers” as the title of one shoe would probably be useful because customers might search for “comfortable pink sneakers” on their phones or computers instead of using their voice assistant devices which could lead them back to this page again if they found something useful here before then went back later on their phone or computer instead (which I know we all do).

Optimize Shopify Collection Pages

To optimize your Collection Pages, you should:

  • Use the same title and meta description for all Collection Pages.
  • Use the same meta keywords for all Collection Pages.
  • Use a short description on each Collection Page that contains no more than 250 words.
  • Include a call to action button that links back to your homepage or Shopify store (but not both).

Optimize Shopify Product Pages

It’s important to optimize your product pages for mobile and voice search as well.

Add the right keywords in titles, descriptions, and tags. It’s important to include the right keywords on your product page. 

Try using long-tail keywords that will help you rank for more specific searches. The best way to figure out the best keyword is by doing research on what people are searching for when they find themselves looking at products.


We hope this Shopify SEO guide has been helpful to you and that you are able to implement some of these strategies by hiring Leading SEO Agency Australia who can help you to rank your site. If you have any questions, please don’t hesitate to reach out in the comments below!